Google Partners With Twitter To Fight With Rivals Like Apple and Facebook

The search engine giant has signed a deal with media company Twitter in order to take down other rivals in the industry

According to the most recent Google news, the tech giant has reportedly signed a deal with networking firm Twitter in order to build up a collaboration that gives a tough time to companies like Facebook and Apple who have been dominating the media industry with little to compete with.

Both the tech giants will be making sure that a project is launched that ends up working against the rival giants which seem to leave no space for other companies to work in the industry successfully. A report was recently launched by Re/Code which discussed how the search engine giant and the instant messaging site are competing against not only Mark Zuckerburg’s company but there is also the iPhone makers who have emerged with a news app that provides every day information to the users through very convenient means. Another startup that offers similar services to the users is Snapchat which has a Discover option that lets the public know of everything that is going around them.

According to latest Google updates, analysts on the other hand, have turned out to focus entirely on the dominance Facebook has in the news industry and how Google business has to work against the social media giant to make sure things work in its way. It is also believed by the analysts that the media site has been growing at a very quick speed which means that if the company comes up with a news option on the site or its app for smartphones, it is more likely that it manages to attract more users towards its new ventures than any other firm which is still working to get more users to its network.

By the end of the current year, this collaboration between Twitter and Google will show signs of materializing and soon it will be signing up deals with publishers who will be putting up content on site for users to get direct news reports and articles from. The service that both the giants of the tech industry have decided to launch has not been given a name yet but analysts are of the opinion that once that is done, it will be easier for the joint venture to attract more users towards availing the services.  With the help of the instant article feature, users will be able to see the full article which has been published by the publishers with the help of a single click only.

The firms have also decided on making the project available to the users as an open source which will be making it stand out from all the other similar services being offered in the market.

Google Chrome To Eliminate Flash Based Advertisements

Google has decided to eliminate Flash advertisements and switch to HTML

Google Inc. the search engine giant has announced about a new beta version of the 43 updates that will happen on its web based browser, Google Chrome which tends to act differently when flash is enabled on the page. Most of the pages currently have side and banner ads that have the ability to play on their own which disturbs the user while browsing.

The latest update on Chrome’s browser will be able to pick out the flash animation that are not housed on the page and plays them automatically, according to latest Google updates. This update will help in pausing the animations based on flash with the ability to resume the video playback in case the update leads to the pausing of any video the user actually wanted to view.

This update however is only available with the beta version that is under the advanced setting option. The label of the feature is “detect and run important plug-in content”. This will allow users to govern all plug-ins having the ability to detect and run those which are important. So now users have the option to select what plug in they wish to play. According to the company, this update will make its way to masses by September despite the options have already been added to the current Chrome update.

Since advertisements play a very important role in the overall revenue stream of the company. Google has made several attempts that will assist them in shifting their focus from Flash to HTML based advertisements. The reason behind this switch is to gather web analytics and data related to the impressions making it more useful for them. In order to make this effective, the company has also launched several converters that transform flash animation to the HTML. This apparently is great news for laptop and smartphone users since auto play and irritating pop ups advertisements were the prime reason behind battery storage.

According to recent stats from w3school, the company’s Google Chrome browser contains almost 64 percent of the market share considering it is the most utilized internet advertisement platform, as reported about Google news. The company has been successful in sabotaging Mozilla Firefox that has affected the internet advertisement platform. This recent update will actually transform the fate of web based advertisement pushing on the advertisers to come up with HTML advertisements than Flash.

Hence, Google Chrome is on the right track and will now make life easier of its consumers by overcoming the annoying flash advertisements. HTML is the next futuristic thing and GOOG has made the right decision.