Alphabet Hires Head Of Policy And Communications Of Google Fiber

Gabriel Stricker left Twitter To Join Google to head Policy and Communications of Google Fiber.

Google has reappointed an employee. Gabriel Stricker would return to the office or rather its parent company, Alphabet. He left Twitter this year as its Chief Communications Officer to lead Policy and Communications of Google Fiber at Alphabet. He earlier worked at the enterprise as Director of Global Communications & Public Affairs before being appointed by the social networking organization in 2012.

Stricker’s return to Alphabet or Google also suggests the interest of the company in expansion of Google Fiber, the venture that has been initiated to provide fast fiber-optic internet connectivity and cable TV to more regions of the US. He announced on Twitter that he would lead Google Fiber’s communications and policy.

Introduced five years ago, the project was extended to only few cities, including Salt Lake City and Nashville. The tech company recently said that it would be expanding Fiber to Los Angeles and Chicago. Previously this year, Google Fiber had 27,000 TV subscribers.

In August, as part of a huge restructuring, Google announced Alphabet as its holding corporation, which has assumed the control over the core business of Google and driverless vehicles, efforts in the field of healthcare, and a large number of moonshot developments. Google’s internet service venture also comes under Alphabet.

The appointment of a communications and policy head for the project indicates that Alphabet might no longer view Fiber as an experimental venture, and it will need the expertise of Mr. Stricker to deal with internet service providers and local strategies.

In July, the new head, who helmed both marketing and communications at the San Francisco based enterprise, announced that he was quitting the micro blogging network, Twitter. He was one of those many senior executives of the company who stepped down from their posts, besides former CEO Dick Costolo, who also left previously.

This development has taken place at a time when the search engine developer has decided to remove Android’s code that are conflicting with Oracle, and switch over to an open source alternate instead. That alternate is still the under control of Oracle, but the search engine operator is legally permitted to employ.

The lawsuit involves Google’s usage of a programming language known as Java, which is under the ownership of Oracle (Oracle acquired it when it purchased Sun Microsystems five years ago). The issue is whether Google was able to illegally copy portion of Java known as APIs (application programming interfaces). 

Twitter Periscope, Live Streaming and Replaying Becomes Possible

Twitter has introduced Periscope, it lets the broadcasters not only safe the copy of their feeds but also let them rerun it

Last week on Thursday, Twitter unveiled Periscope. It is a live-streaming app which has been developed by the company this year. Latest Twitter news is that the app has only been built under $100 million. Twitter personnel say that the people’s experience with social network won’t change. The people shall click on the link of the video shared and they have choice either to view it via Periscope or Web viewer. During the time Twitter confirmed the Periscope deal, Meerkat popped up. The company was using social giant’s graph search for recommending live streams to the users. That has been called off as the social giant decides to gather more traffic for Periscope.

There is not much difference between Meerkat and Periscope. However, Periscope supports the feature where users can replay the live streamed content. Despite the fact that both allow the broadcasters to keep copied of the feeds but Meerkat does not allow replays.

The most loved feature and also the novel one is possibly the attribute of encouraging the broadcasters to stream more meaningful content instead of irrelevant one. The “Most Loved” list is where the hearted streams are displayed, thus the most loved content will be the meaningful too.

Twitter news is that its new launch of Periscope might not change the way users use the social giant but live streaming being introduced will be a catch for many companies using the social network for advertisements and also the ones that deliver customer care services using it.

We are not sure of the challenges that might be faced while attempting to power the live streaming of Twitter. However, organizations will work on their customer care aspect in order to utilize this feature.

About 80% of the Twitter users use it via mobile devices. On one aspect, Facebook has called the future of its business being in mobile and Microsoft has claimed “Mobile first, cloud first” world. The entire industry is trying to make itself present in the devices that are wearable or portable to be moved along with the users around the places.

"The future for Twitter is to get outside of 140-characters text and into multimedia," Said the Twitter personnel.

The world is moving from textural contact to the video one, since it requires not that much of a commitment from user. Twitter is aiming to ensure that video is an integral part of it so its audience is logged in on it.

Facebook announced how they are aiming to change the way people post videos, this might be a heads-up for Twitter too, therefore Periscope. Timely introduced!