FB Stock Facebook Reiterates Parental Leave Policy For Employees

The social media giant is expected to grow more in the market, with policies like the new parental leave it is offering its employees now

Facebook Inc has shown massive strengths recently and shown with its ever increasing share value and quarterly earnings reports that it does not plan to stop its growing process anything sooner. The giant showed figures to its investors regarding its revenue generation which are being considered as enough to give them a good night’s sleep for long time, mainly because of the worth of its stock that has been developed in the last few years. According to reports, the giant receives over 1 billion daily active users on its social media website, which analysts believe is a jaw dropping number to be taken into consideration. All of these successes that the media company has been experiencing are beginning to become apparent in how it treats its employees.

Facebook management has announced that it will be allowing its employees to take a paid parental leave for a period of four months for all the fathers who wish to stay at home and take care of their fatherly responsibilities to serve their infants at home. This policy has been deemed as an important one for even those males which are involved in same sex marriages. Since the social media company already has been offering great options for young mothers to spend more time with their child without having to miss out on their salaries, this new option is believed to be helping the fathers to be there with their infants as well, without having to miss out on the growing processes of their kid.

Mark Zuckerberg, the CEO of the social media company, has himself taken up the parental leave to spend time with his child-to-be-born soon, and analysts believe that this new change being made in the policy for all the employees on the same level is mainly coming from the idea of his own leave. On the other hand, analysts also believe that the employees in the company will now be more satisfied than before, as they know that they are being treated equally irrespective of their designation or positions in the company.

In a recent blog post by the networking company, it was stated by the Head of Human Resources that the reason the parental leave policy has been reiterated is only because of a research that shows that employees are expected to produce better results if they get to spend more time with their families. The more the employees are kept satisfied in different ways, the better the work they will produce.

Facebook Price Target Increased By Jefferies

The social media giant has been upgraded by the equity company with a new price target of $130

Facebook Inc has been covered by the analysts at equity firm Jefferies in a research survey which was carried out only recently. In the note, the financial company has provided the media giant with a raised price target which shows the positive sentiments the analysts have towards the stock of the firm. According to the news, it was seen that the company was upgraded with a higher than before target on the share price, coming around at $130 where previously it stood at $120. The $10 increase in the expected share value is reported coming from the growth that the giant has lately been making.

Analysts at Jefferies have even talked about a couple of projects that are being carried out by Facebook business namely Instagram’s monetization plans, ads on the videos as well as the main focus on audience networking growth which the social media company has seen to be working to grow to increase its benefit. The analysts are also discussing about the potential that the ads on the videos being run on the website actually has, as it can bring a massive amount of revenue to the networking company in the near future. As per his expectations, of all goes well, the ads being currently shown on videos on the site have the capability of becoming worthy of more than a billion in just a matter of two years.

It is also being believed by the analysts that by the year 2017, the ad business will grow so much that the expected worth of the whole industry by then is coming around at $17 billion for a single year in the country, which clearly shows the positivity that could come to the media company in the coming times. Apart from the social media site, analysts also believe that Google’s YouTube also has a great opportunity to run side by side with the networking website, as it can also benefit massively with the ad regime.

On the other hand, when looking at the potential Instagram has for Facebook business, the analysts have turned out to be rather on the neutral side, as so far the giant has not taking many measures to make this photo sharing platform to become a monetized one, a step which has gathered a lot of criticism from the market at large. Apart from that, the media company audience networking project is sure to bring about more users to the site, which has automatically made the analysts covering the firm positive about its future.

                                                                                                                    

Facebook Focuses More On Small Businesses As Per Strategy

The social networking giant has been bringing its focus on small businesses instead of big ones which has helped it to raise more revenue than ever

Facebook Inc is one of those internet giants that receive most of its revenue from the adverts that it publishes on its website. The social media giant might be looking for big names in the industry to advertise on the media platform, but what the investors are unaware of is that the firm makes most of its money from small businesses and companies more than it does from the big companies in the industry.

In the same way, Google Inc is among those giants too who make majority of their cash inflows through successful ads. According to report, it was seen that around $17.26 billion were raised by the firm only from the ads on its website which shows just how important the ad industry is for the tech giant.

Facebook business, on the other hand, has been focusing more and more on advertisements that make the business into a successful one. It has long been depending too much on ad sales in the past quarters which has helped it to raise revenue by a mile. The news suggests that the company is working towards expanding its ads network through which revenue generation will become more established for the future. Analysts have given a close look to the situation and are of the opinion that in the upcoming days, the social media giant will have more to look forward in terms of receiving cash from adverts more than before.

One thing to be taken into consideration is the fact that firm is a little concerned over how to increase the sales of digital ads as the gaming activities on the PCs have decreased considerably. Even though the firm has a lot to look forward to in terms of new business ventures that will make revenue increase as well, it cannot be ignored that the social networking company cannot tie it with the sales of ads as money inflow is higher through that.

Analysts who have been keeping a close look at what the media giant has been doing in the past and have come to the conclusion that Facebook will be focusing on small businesses and companies only as this has turned out to be quite a useful source of income that the firm has been enjoying for quite some time now. Investors might suggest that the company should look towards making a mark and reaching out to big companies for advertisements, but analysts have declared that the media firm earns more from small firms and their adverts than from big ones.