Twitter Brings Ads To Logged Out Users

The social media network has brought ads to its logged out users in its efforts to growth and compete with its rival.

Twitter, Inc. has fallen by 11% since Jack Dorsey was appointed as the official chief executive officer of the social media network in October. On Thursday, the stock of the social media website fell by 4% registering its all-time low at $23.31. Initially Yahoo! Finance did mention the 52-week stock low at $21.01 at intra-day trading. On that day, the entire stock market was reported down.

The social media network announced that it would start to promote ads to its ‘logged out audience’ as well due to which the stock did witnesses an increase in its price. However, this announcement is not exactly what the investors are looking for.

It is safe to say that 2015 has been the worst year for the social media site’s stock. Furthermore, year-to-date stock is down by 30%, which indicates a decline in users of the site. The management of Twitter thought that the new move of showing ads available to logged out users could bring better days to the company, the Wall Street analysts still remain cynical. They suggested that the social media company would have to do much more than this to get back in the game and compete with other social media websites.

Ken Sena, employee at Evercore, stated that advertisers mostly want social media networks on board who have larger target audience or user base. In comparison to Facebook’s 1.5 billion monthly active user base, Twitter’s 320 million users are not less to monetize from advertisements overall. Apart from that, Snapchat and Twitter are advertiser’s first choice than the social media site itself.

In comparison to the same quarter, the user base of the social media website only increased by 2 million, which is noted as the worst growth of the company yet. This growth rate made many analysts believe that the social media is about to hit its peak now. It will need to make efforts to attract new users to the micro-blogging platform.

The ads for outside users were Twitter’s thought outside the box but it’s not something that can bring growth and a bright future to the organization. We can easily say that not all hope is yet lost because when comparing to Facebook, any social media platform will look like a loser, but in its own space, Twitter show signs of growth and betterment. At this point, Wall Street should try to cheer the company instead of losing faith in it.

Twitter Is Making Itself More User Friendly

Twitter unrolled a feature that will make it easier for users to track back their conversations

Twitter Inc. is a very huge company now. In 2015, despite of not posting good results, it is growing substantially. The company also noticed a slower growth in increase in users as well as its monthly active users has declined. All of this has concerned the investors of the company regarding whether they should trust the company in the future or not. The company is making various changes to its interface as well in an attempt to make it more attractive and user friendly for its new and existing users, according to latest Twitter updates.

Recently as reported according to Twitter news, the company is removing features and tabs along with adding many new features and tabs. Moreover, it also added a ‘While You Were Away…’ feature that was targeted to keep those users updated that are away for the time being from Twitter. Now according to the latest update, the social media network is all set to make things more easy for social media addicts. There is no doubt in the fact that gradually Twitter is becoming the most favored social media forum when compared to Facebook and other competitors. But Facebook still leads the market by miles in terms of users, monthly active users, and revenues.

The company has now revealed another appealing feature for the lovers of micro blogging platform that will make it easy for them to follow and track conversations under various tweets. The new feature of Twitter will be available to users who use the service on Web. Previously, the product manager at the company, Akarshan Kumar expressed his concerns regarding tweets and following conversation surrounding it by saying “Conversations surrounding a Tweet, particularly if they’ve sparked lots of replies and disparate conversations, can be hard to follow.”

This point made the company to work on it and make it easy for everyone to keep a track of their conversations under any tweet. Hence, the company is now grouping all conversations together as well as highlighting other interesting and related conversations around that tweet too.

According to The Next Web “Twitter will decide what tweets get highlighted by taking a number of factors into account, like whether the original poster has replied. Conversational tweets are connected by a line and there’s a button you can click to ‘View other replies’ as well.”

Twitter has confirmed that this feature will be available to all users starting today that will be using the social media network today on Web. However, the company plans to introduce this in mobile apps in the near future. 

Twitter Inc Move on Limiting Abuse and Abusers

Twitter has begun tweaking the privacy policies and the product it self as well.

Latest twitter news reports that the social network giant has announced changes in the product as well as the policy with the aim that it shall bring in more secure and tackling move against the abuses and violent threats on the social giant’s platform.

The main issue is the conventional ‘social networking’ being misunderstood and assumed as a medium where minority groups can have an extensive opportunity of spreading sentiments pertaining to terrorists and also harass women or abuse them for that matter. In recent times, such course of events has raised and is bound to be looked into as it affects the person’s life in a great way.

Despite the terrorism, GamerGate saga rebounded on the social network as it was discovered by the women associated with the game industry that the social network platform had been used for misogyny and harassment that also included rape threats, death threats, doxxing and graphic material.

 This is however not an exception. There have been many times where public figures and entertainment industries have been targeted and suffered from abuses. One example is Caroline Criado-Perez who is a feminist and British journalist. Another one is Robin Williams’s daughter who was abused following the death of her father.

Twitter news is regarding the strategy for the abusive trolling and dealing with it. Some of these factors are still in the process to be finished. The social network has definitely worked out some balance between being the platform of free speech and the platform that is dumb to be conduit of bullying people online. The tweaks series is one of the steps towards it.

The Product management Director for Twitter, Shreyas Doshi expresses, “As the ultimate goal is to ensure that Twitter is a safe place for the widest possible range of perspectives, we will continue to evaluate and update our approach in this critical arena.”

One significant change the social network has unveiled yesterday that is most likely to be a change in product itself instead of merely a policy. That includes a feature which shall help the social network to suspect the tweets that might sound abusive and limit them.

Further it was added by the director that the feature, currently in testing process, is going to examine the tweets and activities that might correlate with abuse. This will not affect the way we see the content but the fact that it will help the social platform to limit the harm or content that is potentially abusive.