Facebook Focuses More On Small Businesses As Per Strategy

The social networking giant has been bringing its focus on small businesses instead of big ones which has helped it to raise more revenue than ever

Facebook Inc is one of those internet giants that receive most of its revenue from the adverts that it publishes on its website. The social media giant might be looking for big names in the industry to advertise on the media platform, but what the investors are unaware of is that the firm makes most of its money from small businesses and companies more than it does from the big companies in the industry.

In the same way, Google Inc is among those giants too who make majority of their cash inflows through successful ads. According to report, it was seen that around $17.26 billion were raised by the firm only from the ads on its website which shows just how important the ad industry is for the tech giant.

Facebook business, on the other hand, has been focusing more and more on advertisements that make the business into a successful one. It has long been depending too much on ad sales in the past quarters which has helped it to raise revenue by a mile. The news suggests that the company is working towards expanding its ads network through which revenue generation will become more established for the future. Analysts have given a close look to the situation and are of the opinion that in the upcoming days, the social media giant will have more to look forward in terms of receiving cash from adverts more than before.

One thing to be taken into consideration is the fact that firm is a little concerned over how to increase the sales of digital ads as the gaming activities on the PCs have decreased considerably. Even though the firm has a lot to look forward to in terms of new business ventures that will make revenue increase as well, it cannot be ignored that the social networking company cannot tie it with the sales of ads as money inflow is higher through that.

Analysts who have been keeping a close look at what the media giant has been doing in the past and have come to the conclusion that Facebook will be focusing on small businesses and companies only as this has turned out to be quite a useful source of income that the firm has been enjoying for quite some time now. Investors might suggest that the company should look towards making a mark and reaching out to big companies for advertisements, but analysts have declared that the media firm earns more from small firms and their adverts than from big ones.  

Facebook's Music Streaming Service; Rumor or Truth?

The social media giant is reportedly working on a music streaming service that is going to hit the market in a few months only

The recent news about Facebook business is that the social media firm is looking towards the possibilities of launching a music service of its own, as stated by Music Ally, which is known for being a reliable source for obtaining strategies and information regarding the business of music. The social media platform is reportedly working towards making its space in the music streaming industry which has surprised the analysts and made the investors excited. However, Music Ally has furthermore talked about the plans of the media firm by informing the press that this is not something strange or relatively new for the social media giant as this is something it was planning to do already.

As per the released news, Facebook seems to be way ahead in its plans of making an entry into the music business as per what the whole industry believes. It is also speculated that the music streaming service gets started in less than a few months from where the firm seems to be working. The media company has decided to not create a system right from the beginning on which it can run the said music service. For this reason, the firm has decided to get in talks with potential businesses who would provide it with a system that is not only trust worthy but which is also reliable for a longer period of use.

The system that Facebook is rumored to be looking for a ‘content ID’ system that is said to be similar to what is being used by YouTube which is a video streaming website. On the other hand, the social networking company is looking for systems it can rely on and a third party that will help the firm to reach the goals it has decided to achieve in the music streaming business.

The content ID system, as per the analysts believe is a networking system that needs to be worked upon by the networking giant before any further deals are made b Facebook. The firm will be making deals in the future with music producers for them to sell their music on the streaming service that it will be launching soon and for that purpose, the content ID system needs to be looked upon first.

Through the ID system that Facebook has decided to adopt for its music service, the owners of the music will be able to identify their own music if it is seen somewhere else on the service and revenue from that will also be given to them.

Apple Wishes To Pave Its Way To Iran

Apple is in contact with Iranian distributors to make its way in the region

Apple Inc. is now conducting talks with distributors in Iran that will allow them to retail Apple core products in the region. This has been reported by the Wall Street Journal to sources close to the company.

This news comes part and parcel after the agreement which was signed by the five super powers across the globe including United States with the Iranian government. This is a milestone which was coined almost 2 years later after thorough analysis and negotiations in favor of the technological progress of Iran in terms of nuclear warheads. A settlement was reached by the two parties that resulted in a life of trade sanctions in Iran. The condition kept was that Iran should minimize its nuclear activities. The trade part is great news for several companies in the United States since Iran is a lucrative market and the tech behemoths can benefit from it.

Irrespective of the agreement, Apple does not have the power to retail its top notch core products like Apple iPhone in Iran for the time being, according to latest Apple updates. At first, the local government will have to come up with its new policies that will minimize the magnitude of the nuclear program before any company from the West establishes trade in the region.

As reported the process will take some time. Therefore, it is likely to stretch till FY16 so till then tech related firms like Apple cannot really pave their way to Iran, as reported about Apple news.

This is not the first time that Apple has decided to enter the Iranian market where earlier they had plans to make their way to the country. As reported by the Wall Street Journal in FY14, Apple has established contacts in the Iranian market so that once these trade sanctions are lifted; they can easily enter this industry. A meeting was also conducted in Apple’s London Office where Iranian distributors were invited to distribute the company’s product in their homeland.

However, at this point it seems quite unlikely that Apple will establish its retail stores in the Iranian market. On the other hand, they are likely to sign pacts with regional distributors and resellers who are only interested in detailing with Apple products. This way Apple can then take advantage from the profit and resellers. This is a relatively great strategy by the company since now they will not have to spend a huge amount in establishing stores in Iran but at the same time will also be getting a good chunk of profits.

Amazon Sales Soared Immensely On Prime Day

Amazon Prime Day sales were up by 93 percent in the United States

Amazon Inc. is currently leading the e-commerce market of the United States. The online retailer was also tagged as the reigning monarch of American online shopping due to its amazing services and offers to its consumers. This year, Amazon celebrates its 20^th anniversary and it planned to do something big and extraordinary for its loyal customers.

The company launched a Prime Day which started on July 15 has been successful so far, according to Amazon news. The company claimed and boasted that its Prime Day will be bigger and better than Black Friday and will offer more deals and discounts to customers, as reported by latest Aamzon updates.

However, the online retailers wanted to repay its loyal customers hence it only gave access to this Prime Day shopping to the Amazon Prime members who have paid $99 per year to avail free unlimited two day shipping and what not. Amazon received many complaints regarding its Prime day sales, the mishaps and inconveniences happened. However, the sales soared magnificently. According to CNN, the sales on Prime Day were up by 93 percent or more.

As CNN reports, “Amazon customers may not have been happy about Amazon's ‘Prime Day’ sales, but they sure were buying a whole lot from the site.” On Wednesday, the sales of the company due to Prime Day soared by a massive 93 percent and European sales were rocketed up by 53 percent. This was reported by Channel Advisor, a firm that specializes in online retail tracking. The firm collected all the data and information from companies that sell their products on Amazon’s platform, ‘extrapolating from its clients the number of sales Amazon generates site-wide.’

According to CNN, “Amazon promoted its sale as having more discounts than Black Friday. Although the sale was only open to Prime members, Amazon offered free 30-day Prime trials so anyone could partake.”

As the company stated itself, the order rates and sales surpassed than that of Black Friday last year. It is still unclear whether it really happened or not but if it did, Amazon lived up to its expectations and delivered what it said.

There were many complaints that various ‘Lightning Deals’ were sold out in a matter of seconds. The company explained, “We have years of experience with these types of events and we stagger the deals to make sure the fun will last through tonight.”

The company did bigger and better if compared to the Black Friday last year.

Tesla Motors Rising Challenges In Texas

Tesla's direct selling and dealership efforts have been threatened by the authorities.

The American electric vehicle manufacturer, Tesla Motors, has received a bad news from the United States of America. Tesla news exclaimed that to the disappointment of Elon Musk and his team, Governor Greg Abbot has stated that he sees no reason to amend the Lone Star State’s automobile selling law that does not let automakers sell cars on their own. It ensures that they do not bypass third party dealerships.

Press sources indicated that Greg’s comments were disclosed in an interview with Bloomberg Radio in which he has appreciated the state’s automobile sector and highlighted the usefulness of car dealers. Tesla news today disclosed that the South African born entrepreneur has been making efforts for years to amend these rules, as his current business model focuses on selling directly to consumers.

Tesla’s most recent effort failed in the Senate, where lawmakers refused to vote in favor of the Senate Bill 683 in May. It is most likely that Mr. Greg’s views would be welcomed by the Texas Automobile Dealership Association, which has tried to maintain the status quo. The automobile pioneer now needs to wait till 2017 to try and amend the state’s automobile selling law. This is not the first time in which legislators would join in Austin to draft and pass bills.

The company believes that the state’s dealership model is unworkable, because it does not produce its automobiles at a massive level, as reported by Tesla Motors news. The organization lets its customers order customized vehicles that it later sells and it cannot rely on independent sellers to champion its technology. Commercial sources highlighted that after failing to amend the law in 2013, the automaker tried again as it not only funded the campaigns of Texas politicians but also doubled its lobbying team.

Tesla has refused to accept its failure. It stated that it educated more legislator and vehicle users and would continue its struggle to enter one of the largest vehicle markets of the country. The company has responded to the Governor’s statement by stating that as a growing enterprise, it is optimistic about the business-friendly position and anticipates that it would be able to sell directly to customers.

Official sources informed that Greg’s position differs from its predecessor‘s, who had stated that selling laws should be reviewed. Those comments were given at a time when Texas was trying to lure Tesla to establish its gigantic lithium ion battery plant. Professionals believe that Tesla’s fans would not welcome the Governor’s views.

The organization should further strengthen its pro direct sales lobby and take steps to appease the authorities; otherwise, it would fail to sell its vehicles directly to the residents of the state and consequently result in loss.

Wal-Mart Is Poaching eBay's Employees

Wal-Mart is hiring eBay employees for its new project.

Wal-Mart Stores Inc. was the market leader a few years ago but recently, it has gone through several bad patches, where either it could not perform in the market or the employees were against it due to low wage issues. Regardless of all this, the company manages and survives to keep on working and operating its business.

Now, the company is all set to develop an online platform in the coming times. It is currently focused to work and expand its e-commerce market presence; hence, it is poaching workers from eBay. This will enable it to acquire experienced talent.

Wal-Mart Stores is raiding its archrival and is offering employment to eBay’s workforce so that it develops its open source and cloud platform. A report published in The Wall Street Journal stated that the online retailer, so far, hired more than 65 tech professionals from eBay. It is all set to beef up its cloud, open source software, data analytics, and searching segment in order to take on Amazon Inc. and its expanding cloud computing business.

Furthermore, in the past two years, the company has employed more than 45 executives, who previously worked at eBay. For the time being, not all the employees of online retailer, who are jumping ships and are quite content as Wal-Mart is hiring them, realize about the issues this company is going through because of the major transitions.

eBay has no issues with the departure of its employees, as it already released around 2,400 employees in the beginning of 2015 in order to prepare for the PayPal spinoff. Moreover, it also sold its 28.4% stake in Craiglist Inc.

According to sources, “Aside from this the company is also scouting for attractive acquisition deals. It is quite evident that eBay's objective is to transform itself into a leaner entity once its spin-off from PayPal is finalized. In order to achieve this goal eBay would have to make substantial cost cuts that would likely be facilitated by downsizing a large portion of its workforce.”

The principal at IHL Group, Greg Buzek, told The Wall Street Journal in an interview that all of the employees who are ‘jumping ships’ know what the organization is facing and they are looking forward to join Wal-Mart in the coming times.

Mr. Buzek further stated, “Technological engineers working at eBay are known for their expertise in product innovation referencing the debut of ‘Magic Mirror’ in 2014.”

IBM And Seagate Presents High Performance Computing storage solutions

International Business Machines (IBM) Corporation shares its software with Seagate for the development of High Performance Computing storage solutions.

International Business Machines (IBM) Corporation is about to serve a high-tech organization. Seagate Technology plc has proclaimed that it is combining IBM Spectrum Scale software with its ClusterStor High Performance Computing (HPC) storage, as reported by IBM news.

The corporation’s modern digital device would be utilized to develop a storage appliance that would ease the difficulties of users, as it would manage demands of data-intensive workload, such as digital media, electronic design simulations, financial model analysis, data analytics, computer aided design (CAD), and genomic research.

IBM news today disclosed that the general manager and vice president of Seagate HPC systems business, Ken Claffey, has stated the system would integrate the abilities of the corporation’s software with the scalability and effectiveness of the data storage company’s unique performance, effectiveness, and scalability. He added that the integration would let clients manage demanding and data hungry computing applications more effectively than before.

IBM breaking news informed that Seagate’s ClusterStor is known for letting various industrial users benefit from reliability, scalability, performance, and power. The data storage organization has sold over 17,000 petabytes and 2,000,000 enclosures for original equipment producers. IBM Spectrum Scale has been designed to help users manage data load globally.

 Vice president of IBM software defined infrastructure, Bernie Spang, has stated that enterprises in all sectors are interested in finding out faster and more affordable ways to access, store, and manage data for insight generating analytics and critical business processes. He added that the IBM Spectrum storage system has assisted to create blocks for collaborators to deliver advance solutions and help users to meet their diverse needs.

IBM’s data management software was launched in the initial part of this year as a repackaging of the software system that helps the corporation drive its own high-end XIV storage systems. IBM’s information managing system can be operated through Windows Systems, AIX, and Linux. The corporation has recently disclosed that its software can also be utilized for Linux on corporation’s z System mainframe platform.

Experts believe that the collaboration would not only help increase the market shares of the two organizations, but also send an implicit threatening message to their rivals, who might formulate plans to act against it. It is probable that the partnership would revolutionize the digital world.

IBM should develop strategies now to ensure that its system is utilized to speed up the process by which data is being managed in businesses. The dire need of such systems presents favorable prospects for the company.

BlackBerry Updates Its Messenger Service

BlackBerry upgraded its Messenger service breathing new life to it

BlackBerry Ltd. is all set to come up with new updates that will be launched on the company’s BlackBerry Messenger for the company’s Google Android subscribers.

BlackBerry Messenger was an extremely popular service before the time when WhatsApp actually gained momentum. When BlackBerry smartphone were experience a boom and demand was increasing substantially for their services. It was observed that the need for this service among enterprise and personal users was also accelerating resulting in a surge.

So the company’s latest move is to give a complete makeover to the material design of this service along with better features in terms of security that will be able to reflect the services functionalities feasible for security purposes as reported by the Android Authority.

The company also revealed several screenshots along with the news that clearly indicate that the look of this app will now be cleaner. This app also has a slide out menu that will be found on the left that will have options to customize so that a user can compile quotes and sticker message. This apparently is a massive breakthrough for them that are relatively different from the corporate look of the service breathing new life into it.

This is not it but the company has also replaced the Timed Messages Subscription and Retracted with a new feature known as Privacy and Control Subscription. This will add to the functionality of the service along with the aesthetic changes. So this actually means that users will be able to come up with images, private chats, send out timed messages along with the ability to retract them whenever it is required. Moreover, users can also edit the messages before and after it has been sent.

Apart from that BlackBerry will also be rolling out several hardware upgrades along with changes being made to the software. The company’s upcoming smartphone Oslo and Venice will feature the Android operating system. The reason behind this move by the company is to bolster its mobile division since their sales have been diminishing since the past quarters.

Previously, a developer for BlackBerry published a tweet that showed their BlackBerry Passport that was functioning with Android Lollipop which shows that the company might launch its Android version when this year ends.

BlackBerry will then update the service on its own without any additional cost. So all those interested can actually go to the app store of Google namely Google Play Store in order to have the updated version.

Chesapake Energy Might Be In Trouble Due To Falling NGL Prices

The oil company might be facing serious issues due to the fall in the natural gas liquid prices in near future

Chesapeake Energy Corporation has been experiencing a tough time on the financial stock index given the fluctuation in the oil prices increasing with the passage of time. The oil and gas prices are facing a deadly weakness on the index which is making all the analysts in the industry covering the oil company quite bearish towards it. The cash flow in the company is being affected by a huge difference due to the falling oil prices and analysts are worried as to where the firm is now headed.

However, there is one thing that majority of the analysts are not giving attention to and which could turn out to be the undoing of the company that it never expected. The prices of natural gas liquids has also been going down at an exceptionally disappointing speed which means the firm could be in a lot of trouble in the future a remedy is not thought of right away.

The price of oil that is being experienced by Chesapeake as per one barrel has come around at $60 and shows no signs of going up in any way, securing a somewhat still position in the bottom. However, the same cannot be said for natural gas liquids. In a recent published news article by SM energy, it was informed that this time it is expected that the NGL prices fall by a massive difference of $25 million from the revenue budget that has been expected out of the oil industry. This downfall is expected to be around 1.5 percent on a total basis.

On the other hand, it should also be noted down that the price of NGL has already experienced quite a low in the industry falling by around 36 percent to a price per barrel of $16.67. As for SM energy, the total production that was carried out by the firm accounted of around 23 percent of the natural gas liquids which means the NGLs made quite an impression on the revenue generation of the oil digging company.

Other than SM Energy, the fall in the NGL prices are also predicted to be making a negative effect on Chesapeake as well as the cash flow of the firm will also be going down sooner than later. Analysts, on the other hand, have also made expectations of the cash flow of the oil field services providing firm falling by around 3 percent if there is a continuation recorded in the decline of the natural gas liquid prices. The expected cash flow of $2.1 billion will go down if things do not get better on the index.

Facebook Targets Russian Users

The American social network blocks Russian user's accounts for abusive terms.

The American social network, Facebook, has received a bad news from Russia. Facebook news reported that President Vladmir Putin’s adviser, Igor Shchegolev, has urged that the Russian networkers should deactivate their accounts on the platform. The advice has been given after the company suspended the accounts of several Russians who had used a slang term “khokhol“ to refer to Ukrainians.

Facebook news today informed that the Ukrainian dictionary defines the term as an abusive name for a Ukrainian. The battle between rebels and the Eastern European country’s military force has amended the meaning of the abusive word, as it is now being interpreted as meaningless.

In the latter part of June, a Russian writer, named Eduard Havirov, was suspended from the social network for a time span of 7 days for using the notorious word. Similarly, Maxim Ksenzov, Deputy Head of the Russian communications regulator, Roskomnadzor, was banned for 24 hours.

According to Facebook breaking news, Ksenzov stated, “Tolerance is fashionable at the moment (and I’m not talking about the religious notion). But I don’t want to be tolerant! Soviet people are Soviet People. Sometimes khokhly are khokhly.”

Shortly after the ban, Maxim proclaimed to eliminate his social networking account on the social network platform. Press sources indicated that a journalist named Maxim Kononenko has also been targeted by the highhandedness of the enterprise. He was blocked for publishing a poem by Alexander Pushkin, a man widely recognized to be Russia’s greatest poet.

The company has also acted against the interests of a number of other Russian personalities, including Dmitry Popov and Anton Nosik. Commercial sources highlighted that in accordance to the community standards of the networking company, the social platform removes hate speech, which is defined as content that directly targets others based on their national origin, race, and ethnicity. Facebook’s official has responded by stating that they do not discuss individual cases of blocking user profiles.

Industry experts are of the view that the organization’s actions against the use of the specific term would not let it survive in the Russian market, as a significant number of Russian personalities have started to act against its interests. The network users in the country are suggested to use the alternative platform, known as Vkontakte.

Facebook’s management should now formulate plans and take steps to address the concerns of the targeted networkers; otherwise, it might lose a huge market, which is bound to have a significant impact on the company.

Tesla's CEO Hopes To Double Sales

CEO Elon Musk believes that the enterprise sales would be doubled soon.

The CEO of Tesla Motors, Elon Musk, is expecting much from the organization’s Model X. He has stated that the crossover would increase its sales volume by 100%, as reported by Tesla news. The electric powered automobile was exhibited at the Detroit auto show in 2013.

Tesla believes that the deliveries of the new vehicle would help it sell 55,000 units this year that would let the enterprise’s sales grow by half. The newly designed SUV would be launched in the latter part of this year. More than 20,000 pre orders have been placed for purchase of the vehicle.

Tesla news today informed that Credit Suisse’s automobile expert, Dan Galves, has claimed that the automaker would sell roughly 7000 Mode X vehicles this year. The growth in the supply of the vehicle would not increase at a faster pace because it would not reach the full production level until 2016. This can be compared with the rate at which the Model S has grown. In 2014, the company sold 32,000 Model S cars to customers. It is probable that the number is expected to grow to 48,000.

Tesla motors news disclosed that the company also hopes to benefit from the potential of its Model 3, as it believes that the combination of the three models would permit it to sell 500,000 cars annually by 2020. Commercial sources exclaimed that Model 3 would be launched in a number of forms, including crossover and sedan.

The carmaker intends to introduce the Model 3 concept in 2016 and start its production by 2017.The newly designed SUV is quite significant for the Californian electric vehicle manufacturer, as it has the potential to help finance the development of the South African born entrepreneur’s battery manufacturing plant in Nevada and its planned affordable vehicle. It is probable that the CEO’s statement regarding sales growth would send a threatening message to its competitors, such as General Motors.

GM has recently revealed that it would sell its electric vehicle, Chevrolet Bolt, at a price lower than the cars manufactured by Tesla, indicates press sources. The stock market has not welcomed Mr. Musk’s claim, as the value of the company stock has decreased. If the vehicle pioneer achieves its growth related objective, then it would continue to dominate the automobile industry.

Tesla’s management needs to take steps to speed up the process of manufacturing the SUV and promote it in the best possible manner to expand its market share in the highly competitive world.

Elon Musk faced issues and challenges in the past. However, he holds a confident stance for the future endeavors. His trust in the introduced SUV proves a promising attitude. Now, it is yet to be determined that where the sales would lead the company.

Amazon's 20th Anniversary With "Prime Day", Their Answer To Black Friday

Amazon is celebrating its 20 years with Prime Day, which is going to be in 9 countries, beating Black Friday sales.

Latest Amazon news is regarding the 20 years of the U.S based e-commerce giant. Black Friday is considered to be the extravaganza for shopping in America which brings in a lot of money. Last November, it brought more than $1.5 billion of the revenue being generated from the online sales and has been considered as the single most essential day for the U.S retailers in this purpose.  However, the U.S based giant is looking to steal this thunder by introducing Prime Day.

The announcement has been made by the e-commerce giant that there shall be the Prime program being introduced in order to mark the 20^th anniversary of the company. This shopping program will be introduced in the nine countries and will have various deals for many subscribers in these countries. The countries include Spain, United Kingdom, United States, Canada, Austria, Italy, Japan, Germany and France.

Amazon news reports that the vice president for Amazon Prime, Greg Greeley, claimed in a press release that the one day event called the Prime Day shall be consisted of more deals as compared to Black Friday. However, it has not been specified by the company if that points out that there will be more deals offered by it on 15^th July than the ones offered by it on Black Friday, if the value shall be worth more of the Prime Day deals, or if the company is hoping that Prime Day will trump the annual consumerism celebration.

The proposition where it can be said that the company is trying to trump the Black Friday sales by introducing Prime Day and that too in nine countries would not be outlandish since the company has huge influence on Cyber Monday and Black Friday which reduced prices on approximately 80 million products during that event and also the sales being extended towards Thanksgiving which has been putting more pressure on the competitors be it online or offline.

It isn’t only about the launch of Prime Day for Amazon merely for being in the celebratory mood, being happy for 20 years of success. It has been noted that Amazon Prime had been instrumental in turning the $214 million profit for the company in 4Q2014. This had been the massive and also the dramatic reversal being reported that it had experienced in the previous quarter, the third one. This was mainly because of the increased subscription charges for the Prime.

Initially there had been the discontent between the consumers but however the hike had been accepted at last. There have been various new services that the company has tacked on, Dash Button and also the quick delivery.

Twitter Launched A New Ad Button On Its Mobile App

Twitter is beefing up its monetization features

Twitter Inc. is the most preferred social media network platform currently. Regardless of the fact that it trails to Facebook by miles in almost every aspect, the company officials are working hard to make competition fierce in the market. Facebook has no fears and it is leading the market quite comfortably. In recent times, the trend of advertising and advertisements was significantly growing with social media forums. On one hand, Facebook is now leading the digital ad marketing whereas on the other hand Twitter miserably failed to gain traction in the same market.

Ever since then, Twitter is focused to change its features in order to attract more big name advertisers, according to latest Twitter reports. As it is known, Facebook generates major chunk of its revenues from advertising. And Twitter does not and cannot even come close to match those numbers. Hence, in order to create a stronger newer revenue stream, it is dedicated to bolster its advertisement sector. Twitter is reportedly ‘giving more teeth to monetization features’ on its platform. According to Tech Crunch, the company has launched a new Ad button for its mobile app available on Android and iOS.

This new ad button will bolster its monetization features on the mobile platform. This new ‘Twitter Ads’ button is now appearing prominently on most of the users on the social media network after the launch. The newly added button on users’ profiles is placed right beside the ‘Edit Profile’ button, the account switch button, and the settings button. Previously, some users have mistaken this new button as a shortcut to the analytics of social media.  

When a user clicks on the newly added button on its profile, they are allowed to manage the ad campaigns on Twitter. As Tech Crunch reports, “Not everyone is happy with the change, which some Twitter users are calling “desperate,” or “ugly.” And it’s hard to find fault with those sentiments. If you’re not currently running a Twitter ad campaign, the feature does nothing more than let you know that this button serves as a place where you can manage an ad campaign in the future – it doesn’t go so far as to allow users to actually get started building their first campaign from the app itself.”

Twitter is working very hard to keep up the pace with the market leader which was made clear via its recent Twitter news. Hence every now and then, it is adding new monetization features in order to beef up its ads sector. Facebook leads the market of advertising with Google, Twitter and Yahoo behind it.