Amazon Prime Day sales were up by 93 percent in the United States
Amazon Inc. is currently leading the e-commerce market of the United States. The online retailer was also tagged as the reigning monarch of American online shopping due to its amazing services and offers to its consumers. This year, Amazon celebrates its 20th anniversary and it planned to do something big and extraordinary for its loyal customers.
The company launched a Prime Day which started on July 15 has been successful so far, according to Amazon news. The company claimed and boasted that its Prime Day will be bigger and better than Black Friday and will offer more deals and discounts to customers, as reported by latest Aamzon updates.
However, the online retailers wanted to repay its loyal customers hence it only gave access to this Prime Day shopping to the Amazon Prime members who have paid $99 per year to avail free unlimited two day shipping and what not. Amazon received many complaints regarding its Prime day sales, the mishaps and inconveniences happened. However, the sales soared magnificently. According to CNN, the sales on Prime Day were up by 93 percent or more.
As CNN reports, “Amazon customers may not have been happy about Amazon's ‘Prime Day’ sales, but they sure were buying a whole lot from the site.” On Wednesday, the sales of the company due to Prime Day soared by a massive 93 percent and European sales were rocketed up by 53 percent. This was reported by Channel Advisor, a firm that specializes in online retail tracking. The firm collected all the data and information from companies that sell their products on Amazon’s platform, ‘extrapolating from its clients the number of sales Amazon generates site-wide.’
According to CNN, “Amazon promoted its sale as having more discounts than Black Friday. Although the sale was only open to Prime members, Amazon offered free 30-day Prime trials so anyone could partake.”
As the company stated itself, the order rates and sales surpassed than that of Black Friday last year. It is still unclear whether it really happened or not but if it did, Amazon lived up to its expectations and delivered what it said.
There were many complaints that various ‘Lightning Deals’ were sold out in a matter of seconds. The company explained, “We have years of experience with these types of events and we stagger the deals to make sure the fun will last through tonight.”
The company did bigger and better if compared to the Black Friday last year.
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