Tesla Motors Targets Australian Market For Battery Invasion

CEO Elon Musk aims to capture the Australian energy market by offering solutions.

Tesla Motors is targeting the Australian power industry. Electricity utilities’ owners, such as state authorities, are racing against private businesses, such as Tesla, that are manufacturing batteries for homes to store sufficient levels of solar energy for domestic uses, so that they would not need to purchase it from electricity suppliers.

The company’s decision to choose Australia as one of the major international regions to sell its power storage devices is not surprising. The country has leveraged off one of the most well-known brands – Tesla’s powered vehicle – to attain a footprint in the possibly large market for power users waiting anxiously to lower down energy costs.

Tesla news exclaimed that the Australia is a market ready for the launch of batteries required to store power produced by solar panels installed in homes. It is known as a relatively rich market, which is not only exposed enough to the sun but also bothered by higher levels of costs. During the automaker’s recent quarterly earnings call, CEO Musk stated, "We are seeing very strong demand for Tesla Energy products [batteries] globally, and particularly in Australia."

There are a significant number of battery suppliers in the industry already, and in the current times, the Californian company states its power storing devices have been manufactured as a reserve rather than as a standalone solar energy-storing source. 

Tesla news today affirmed that Climate Council’s latest report stated, "together with rooftop solar, battery storage presents an opportunity for Australian households to use a much greater proportion of the solar photovoltaic (PV) electricity they generate and minimize the need to purchase expensive electricity from the grid."

Tesla draws attention when it talks about its entrance into the market. Several other automakers produce a variety of powered cars along with their dominant gasoline fuelled models. Tesla Motors news revealed that it disclosed its quarterly results, which clearly demonstrated the higher levels of capital expenditure and risks associated with emerging businesses. There is enough excitement regarding a boost in sales in People’s Republic of China, which could be classified as its newest prime market.

The third quarter Model S orders improved substantially from the year’s second quarter, due to the establishment of two new distribution centers. It is expecting growth in the most populated country to remain strong, with the development of more stores and recent changes in Beijing and other cities’ policy that let purchasers of Tesla cars bypass license plate regulations.

It could be assumed that Tesla’s entrance in the country would not only ease the difficulties of its power consumers and appease its authorities but also contribute in improving its image in the competitive market. It has evaluated the country for power storage need and plans to capitalize on it.