Alibaba Group Holding Ltd. introduces an English language edition of its counterfeit reporting system to boost fight against the menace.
Alibaba has decided to battle against counterfeits. Alibaba news exclaimed that the Chinese enterprise has introduced an English language edition of its fake hotline after it signed exclusive deals with international sellers in an attempt to lure more internationally renowned sellers to its network. Fake devices have adversely affected the image of the People’s Republic of China, which itself represents a huge market.
The East Asian organization is attempting to resolve the issue on its e-selling network. Alibaba breaking news disclosed that the most recent effort is made for reporting of substandard products on the organization’s selling platforms – Tmall and Taobao – simpler for Western organizations. Its intellectual property reporting system, known as Tao Protect, could now be found in English language.
The decision pertaining to linguistics is taken to allow Western retailers to report fake products to the management of the Chinese giant, which has a force of volunteers and 2000 workers dedicated to discover fake devices. In the initial part of this year, the organization appointed around 300 people to establish a specialized unit to deal with forged devices.
Alibaba news today affirmed that the English language anti-fake products system is introduced as a part of the organization’s efforts to improve relations with global brands anxious fake duplication of their offered goods. The most recent measure has been taken in a timely manner followed by the company signing a deal with 20 international retailers, including Bershka, Zara, and Timberland to supply their goods exclusively through the organization’s platform.
Alibaba’s deal with the brands has ranked its network as the third selling platform for these retailers in the most populated country in the world. The newly signed agreement would let global retailers supply their products to the residents of China without the need to open more retailers. The Asian organization has stated that its wealth of information would add to the marketing capacities of these brands.
The CEO of AliBaba Group, Daniel Zhang, has stated that with the help of our high-tech system, which records customer insights and analyzes robust details, the management wants to link brands with consumers in a better manner. Luring international sellers is the first priority for AliBaba, as it has decided to grow beyond its domestic market. The new edition would not only increase the sales volume and market share but also improve its relations with the Western world.
It is most likely that the customers of the global sellers would welcome the online seller’s language-related initiative, as it would help them in understanding. They would be able to buy high quality goods conveniently, which would add to their satisfaction.
Alibaba’s executives should now take steps to promote the new “complainant” platform to dominate the highly competitive world.
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