Google Photos can make you search through your pictures and provides you with unlimited free cloud storage.
At the I/O developer conference that happened last week in San Francisco, the search engine giant, Google unveiled the biggest revamp for Google Photos, a photo storage and sharing product which is cloud based. Latest Google news is about the Google Photos which was last week unplugged from regular Google+ and declared as an app in itself.
The flagship linked announcement said that there will be unlimited Google Photos cloud storage and that too for free. This means that the product capacities to cover the backup the photos and its needs for the users. It also consists of a paid version, for pros wishing to upload the high resolution content, however for others to view, the photos shall get squeezed a little via lossless algorithm of compression and also shelved inside the infinite storage of search engine giant’s cloud without any fee.
The marketing materials have reminded us in a rather innovative way that it is not merely a collection of pixels. These are the pictures that are the users’ precious memories that the tech giant is proposing to host gratis. It also includes the quotidian stuff that we keep taking screenshot off, such as documents, maps, directions, receipts, price-tags and menus etc. However, this is not the company being generous but it is a lock in.
There is also a feature that is able to delete the photos from the users’ phone when they don’t have enough storage in their phone just in time when the shots are backed up on the cloud platform of Google Photos. Therefore a proper lock for photo storage mechanism is a key here.
Another incentive that has masked the unlimited storage for free is quite motivating. Google news reports that oodles of personal data that has been hankered by the company to apply the data mining algorithms to. And what is better than accessing that personal content by boosting people to upload that data on a free repository for storage, since Google+ had been acting as a bottleneck on something which could be turned into a data funnel for the business and that too, very sizeable.
The algorithms developed for the app do not see the pictures posted by the user as merely collection of pixels. They are smarter than only doing that. Google has lured this data mining smart as a feature which is eventually the incentive too, image search which is powered by computer vision has the capability to let people search or mine their personal repository of photos and that too through queries of natural language. Google has entered the data mining and data analytics, all it is enhancing now is the knowledge about the personal data of users.
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