Apple will buy OLED displays for its IPhones from its biggest rivals, Samsung and LG.
Samsung’s major rival in the entire market, Apple, is going to use Samsung and LG’s OLED displays in its upcoming iPhones. The South Korean giant electronics manufacturer and LG, which is also a South Korean business, are both going to be supplying Organic Light Emitting Diode or in simpler a form, OLED screens, to the iPhone maker.
Samsung Electronics Co Ltd.’s OLED displays are being requested by its rival because the technology is thinner and provide an improved image quality to the users in comparison to the liquid crystal display (LCD). This development made the news on Wednesday, as the production is expected to be on massive scale by both of the South Korean companies to fulfill the order that Apple will place.
The OLED display will be supplied to the company next year in 2017, or can even be delayed to the beginning of 2018. The investment is expected to be worth $12.8 billion in the coming years. The Galaxy maker and the iPhone maker are the biggest rivals in the market that are both known very well around the world. Media have surrounded them many times for lawsuits against one another but they are now, ironically, supplying and utilizing each other’s technologies.
Apple will be providing the money to the two South Korean companies in cash. LG will manufacture 30000 units each month and will eventually move to between 45000 to 60000 units every month. Flexible OLEDS are going to be manufactured which LG is experienced in making.
Samsung will provide more of these OLED display screens to Apple in comparison to LG, producing almost 30% more units, providing almost 90000 displays, or an average of 200000 screens every month, which will meet the demand of the iPhone maker. For now, negotiations are in progress between the two rivals, where the Mac creator wants an affordable cheaper price for the displays, while the South Korean company has been making a huge amount of profit in its sales of AMOLED display to Chinese businesses.
A deal between these two electronic companies has not yet been secured, but there are expectations that both will sign it very soon. However, it cannot be predicted as to when people will be able to witness these OLED display screens in iPhones, as year 2018 is a long way ahead and Apple will continue using LCDs in its smartphones for now, which gives users a ‘more natural’ view.
No comments:
Post a Comment