Alibaba has signed an agreement to boost sales of Walt Disney in China.
Alibaba Group has tied up with the Walt Disney Company. Both companies are introducing a so-called over-the-top content device in China to boost sales of books, visits to Disneyland, and film-related toys.
Both companies announced yesterday that they signed a multiyear authorizing contract and would start pre-sales of the product known as Disney Life, immediately through the Hangzhou-based enterprise’s shopping platform, Tmall. Products would be shipped from December 28, a Disney’s official stated. Alibaba news reported that the Mickey Mouse-shaped gadget offered for $125, would be connecting users to the content of Disney such as games, cartoon series and movies.
Customers would also be allowed to use it to plan a tour to Shanghai and Hong Kong Disneyland theme parks. The devices have been offered with a 1-year subscription to content. It did not state what it would be charging Chinese customers after the first year.
The measure has been taken as Disney plans to lure visitors to its theme park in Shanghai, which has been planned for more than 10 years and has suffered from many setbacks in the most populated country. Disney also intends to grow its sales revenue in the Southeast Asian country more than what it earns from the box office, where movies have a tiny window to earn money.
The ecommerce giant is trying to extend its entertainment facilities in the country, the second biggest film market, in terms of sales revenue behind the United States. Disney Life needs only a connection to the Internet. Alibaba and its competitor Tencent, along with other Chinese tech giants, are signing agreements with entertainment and movie businesses to provide more content to their platforms.
Unlike the United States, the set-top and over-the-top box marketplaces in the second largest economy are in their initial stages and corporations, such as Alibaba, are trying to lure customers with devices that the rest of entertainment service providers could not offer.
Alibaba is also trying to increase sales of film-related devices and revenue through its sales channels. In May, it signed an agreement with the American entertainment and mass media company to carry out the distribution of toys and other devices associated with Walt Disney’s superhero movie sequel “Avengers: Age of Ultron.
Walt Disney is known for collaborating with more than 300 distribution centers that deliver devices on Tmall, the official stated. He also stated that the company often takes part in the electronic mall’s marketing events like Singles’ Day, Cyber Monday’s Chinese version.
In America, Walt Disney has been amongst those corporations who have pushed new facilities to lure so-called cutters or persons who are ending their cable subscriptions. The responses are mix-bag but mostly align to the right, as the company’s actions are appreciated.
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