Tuesday, June 7, 2016

Google's New Tool -An Assistance To Small Business


The search engine developer has introduced the website testing tool to help the cause of businesses in the competitive world


 On 2nd June 2016, Google introduced its new tool intended to help business owners. The tool will help businessmen to decide how effectively their site gives performance on the mobile internet, including both on tablets as well as smartphones. In the last fall, provided that desktop search was surpassed by mobiles searches for the first time, it is important for site owners- but also for the US search engine developer- that the websites showed in search results are performant, functional and accessible.

The newly introduced site testing tool (offered at testmysite.thinkwithgoogle.com) doesn’t involve technical complexities and is easy for everyone to use. One can just enter his or her website address, and find the test scoring of his or her website. The site will offer a more thorough report that provides suggestions on things needed to be repaired on website.

Today, the search company provides many testing tools for sites. These include Page Speed Insights, Mobile-Friendly Test and Page Speed Tools, which is concentrated on the website’s design and are targeted at site designers, developers as well as other more technical users. However, the newly rolled out tool is aiming at business owners themselves, who might not have been aware about the existence of these tools, or did not comprehend their output.

The new high-tech testing tool makes the user interface simpler and indicates scores as Poor (red), Fair (yellow) and Good (in green). Its “Page Speed Insights” scores for grading desktop speed, mobile speed as well as mobile-friendliness, on the newly introduced website. The idea behind the tool is to rapidly show one, at a glance, the quality of the experience consumers would have while they browse from phones and significant details up front, desktop speed and mobile speed (meaning website loading times).

The tool has been launched at a time when the Mountain View based organization is heavily concentrated to transition its business to the mobile internet, where it has invested in newly introduced technologies such as Accelerated Mobile Pages (AMP), which load rapidly on mobile products as well as use less data. It also has updated its own search algorithm to make keeping a mobile-friendly site more significant. As users move to products where applications dominate today, the company too needs to do anything it can to ensure that the mobile internet is as valuable as the desktop internet before it.

The Next web has reported that Google states a regulator leaves the website if it is unable to load on mobile within 3 seconds, so if one’s site  takes a longer time than that, his or her site will be positioned lower.


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