Apple Diverts Public Attention To Care For Planet

The smartphone maker takes a green initiative to raise money to help WWF advance its environmental and climate initiatives

The recent efforts by Apple to trumpet its environment-friendly initiatives have been majorly concerned about production and supply chain, but on April 14, 2016, the American consumer electronics manufacturer launched a sensational new initiative targeted at a large number of customers.

The smartphone maker is launching out “Apps for Earth,” within which App Store will feature 27 famous applications for 10 days – including Jurassic World: The Game, SimCity BuildIt and Angry Birds 2 – that have included new environment-friendly content for Earth day.

Money paid to purchase any of these 27 apps, or buying within them, will then provide support to the World Wildlife Fund, to help progress it’s environmental and climate initiatives.

Assuming the large size of App Store itself – which has many users in 155 countries – and the large reach of some of the apps (the download of Angry Birds II has been done  85 million times, for example), it just may become one of the far-reaching environment friendly initiatives of the corporate sector.

One of the world’s largest companies, Apple, has announced a range of high-profile green strategies. For example, in October, the organization announced its new solar power plants in China.

In the last month at the recent special event of the organization, VP of Apple for environment, policy, and social initiatives and former director of EPA, Lisa Jackson, announced renewable energy powers 93% of the global facilities of the company. Now, when it is not easy to make people focus on the environment, the company is in effect developing a huge new megaphone.

While giving an interview to Post, Apple's Lisa told the company is seriously expanding its green strategies in new directions. WWF CEO and President Carter Roberts said, “Elevating these issues on a global scale through an unprecedented platform like this is huge,”

WWF’s own app will be among the 27 apps featured, and the environmental activist group will be donated the funds that are raised by featuring applications for Earth and invest those to conserve endangered species,  freshwater, oceans, forest and battle climate change.

The “Apps for Earth,” will start from April 14 to April 24. April 22 is the Earth Day. A large number of app developers who are taking part in the conservation program stated that a green strategy at this scale is comparatively new for them, but suits their values and they are excited to become a part of it.

Jackson claimed that the initiative might be the only means, with which Apple prompts its large number of consumers to help the cause of the environmentalists.