Alibaba's trade show in Shenzhen would allow electronics giants to establish more stores on Tmall.
Alibaba is about to organize a trade show. It is entering the trade exhibition industry of China this year to reap up more business for its electronic retail operation. The Hangzhou-based organization’s business to consumer marketplace ‘Tmall.com’ has collaborated with the Internationtionale Funkausstellung Berlin, also called ‘IFA’, to inaugurate the “Consumer Electronics China” show in Shenzhen from April 20 to April 22.
Alibaba’s official, Yin Jing, made an announcement of that competitive and alliance local trade show in a speech made at the CES in Las Vegas. He did not disclose details regarding the enterprises expected to take part in the show, but made assured that many newly emerging businesses and global brands will participate and set up their online stores on Alibaba’s Tmall.
The yearly IFA show, which has been organized by ‘German Association for Entertainment and Consumer Electronics’ and ‘Messe Berlin’ together, is a well-known prestigious show for home appliances and electronics.
Technology research organization Gartner’s Sandy Shen, yesterday told about the Alibaba’s efforts to make sure that a new prominent trade show is established, which would not only play a role in helping vendors in Shenzhen, but also enhance the competitiveness of Tmall as an online trading platform for so-called ‘3C devices’ – consumer electronics, computers and communications.
“Alibaba wants to grow the consumer electronics business on Tmall, which is still dwarfed by JD.com,” Shen exclaimed. Recently disclosed data by the firm has shown that the gross merchandise value for 3C products’ online shopping in China reached HK$198.07 billion (168.06 bn yuan) in the first six months of 2015.
iResearch indicated Tencent-backed JD.com captured 59.2% of the consumer electronics market, while Tmall cornered 27.10% of that segment.
Shen said the newly planned trade show organized with IFA “can help Tmall differentiate from JD’s consumer electronics business by becoming a platform for new and innovative products”.
The Germany based association, which is supporting the IFA, has 14 corporate associates, which include electronics maker ‘Philips’, high-tech domestic appliance manufacturer ‘Miele’, German divisions of Panasonic Corporation, Samsung Electronics, Sharp and Sony.
Analyst at Forrester Research Charlie Dai said, “The new trade show will help Alibaba expand its consumer technology ecosystem.” For Shenzhen suppliers of consumer electronics, the new show can play a role in helping their sales to grow amidst the sluggish growth of the country.
In other news, the Chinese ecommerce company has established a brick and mortar store in the Northern Chinese port city of Tiajin to attract consumers interested in purchasing imported goods. The shop is opened to bring overseas goods, ranging from snacks to cosmetics, closer to customers at home. The new store is set up in a retail outlet covering a space of 20,000 square meters.
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