Amazon has increased its Prime members by more than 3 million at peak of holiday shopping season.
Amazon has made an addition of more than 3 million new members of Amazon Prime across the globe in just 7 days at the peak of the holiday buying season in 2015. It is the most recent sign of expansion for the Seattle based organization’s $99 per year free video subscription and shipping service, which has played a key role in driving its business.
The electronic commerce enterprise did not officially disclose the actual figure of Amazon Prime members, just stating it is in “tens of millions”, but one analyst estimated in September that there were 60 million to 80 million Prime members across the world before the beginning of the holiday season. Comparatively, Netflix reported 69 million members globally.
It is the most recent sign of a fruitful holiday and the end of eventful years in the history of the ecommerce giant. In its core online trading business, the organization is making efforts to extend its online lead over conventional rivals, such as Wal-Mart and Target, whereas eyeing new competitor, Jet.com.
While continuing its yearly tradition, Amazon issued an epic post-holiday press release, featuring cherry-picked statistics of growth and whimsically imprecise factoids like “Assuming the average customer moisturizes twice per day, Amazon sold enough O’Keefe’s Hand and Foot Cream to provide a lifetime supply to the entire Seattle Seahawks football team roster.”
Finally, in typical fashion of Amazon, no details regarding the cumulative figure of the service’s subscribers have been disclosed, though it looks to be a “record-breaking holiday season”. The company pointed towards the higher levels of holiday sales through Prime, with the provision of actual sales figures.
“Over 200 million more items shipped for free with Prime this holiday, and members doubled their viewing hours of Prime Video compared to last year with the Amazon Original Series ‘The Man in the High Castle’ leading the way as the most watched TV season ever on Prime Video,” stated the corporation’s CEO Jeff Bezos in the press release.
Last holiday, Amazon described the new Prime members’ figure in a different manner, claiming instead that “10 million new members worldwide tried Prime for the first time” during the holiday season of 2014. It has also disclosed that almost 70% of Amazon customers shopped through a smartphone this holiday. In 2014, the figure was nearly 60%. The enterprise does not know the number of those who went ahead of browsing and really purchased goods through mobile.
Tech Crunch has reported that members of prime were able to make ‘The Man in the High Castle’ the most viewed television season on Prime Video this holiday.
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