Facebook has launched Instant Articles to address the concerns of Indian Android users.
Facebook is launching Instant Articles, previously introduced in May on only iPhones, in the Western European region and U.S, to Android gadgets in India. Android smartphone users would be allowed to access features and rich content from various local publications, including The Indian Express, Aaj Tak, The Quint, India Today and Hindustan Times to introduce it in India, the social media company’s second biggest market.
Mint reported that these five publications are known for representing various publishers, which would let the organization monitor how various categories of published content is read in India. Facebook news affirmed that Instant Articles are known for more rapid loading of articles for specific publications within the organization’s news feeds, along with high-resolution pictures that users could zoom in and discover by titling their devices. It also includes interactive updates like maps, auto-play video, and hearable audio captions.
Facebook news today revealed that in the USA, the feature was introduced in association with various publishers, such as Spiegel, The Atlantic, Buzzfeed, NBC, National Geographic, Bild, BBC News, and The Guardian. The figure has since increased to 20.
Facebook app informed that the social network platform’s selection of India for launching the reader-friendly update is not surprising. It currently has 130 users in the region – a growing market led by inexpensive Android gadgets rather than the more expensive iPhones. Facebook’s CEO Mark Zuckerberg views the Indian market as others do and he is quite bullish about it.
It is still not clear when the update would be introduced for users of iPhones in the second most populated country, though it hinted Android’s rollout in October. India looks to be the first wave of that pledge.
Facebook Breaking news reported that Mitchell stated, “We at Facebook are really excited to be rolling out Instant Articles in India on Monday, We are working with a publisher ecosystem that is varied, and we are excited to see how this product will resonate with Facebook users and publishers in India… We have just started our Android beta and are immediately coming to India with great partners, which is a big milestone for us.”
Facebook is introducing the update at a time when it is facing criticism for using its safety update after the attacks that were recently carried out in France, as residents in Lebanon believe that the organization’s approach implies that Western lives are more important than that of Middle Eastern lives.
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