Apple has acquired Faceshift to benefit from the virtual reality market.
With the growth in the virtual reality equipment market, Apple has made a fascinating acquisition that could improve its role in the sector. As per reports of Techcrunch, it has taken over a Switzerland-based enterprise, Faceshift that has pioneered technology to develop animated avatars and other figures, which are able to capture facial expressions of an individual in real-time.
There were unacknowledged reports earlier in 2015 of the smartphone maker purchasing Faceshift, but without any evidence of the agreement, the company remained silent. Meanwhile, Techcrunch dug up definitive links between the corporation and further sources, and Apple’s official has today acknowledged the attainment with its habitual statement: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Many employees of Faceshift are currently working for the consumer electronics manufacturer out of the European region. Apple news informed that it is not clear how it aims to utilize the technology of Faceshift, but there are many areas where the animation application developer’s technology has been validated and is currently being utilized.
As far as gaming experiences are concerned, people could adopt avatars whose faces would change depending on the actual expressions of the players for a more realistic and immediate experience. Apple news today exclaimed that in movie production, the equipment could be utilized to enhance the procedure of animating characters to more closely imitate the facial movements of the actors. Whereas, it is not something that the Faceshift appeared to concentrate on in its lifetime as an organization, there might also be business applications utilizing facial identification or safety purposes.
Its main objective, so to communicate, was on visual impacts in fields such as movie and gaming. In an industry where animation equipment can be time consuming and costly to implement, the company’s device was promoted as a game changer.
According to the Swiss organization, “Faceshift studio is a facial motion capture software solution which revolutionizes facial animation, making it possible at every desk.” Even so, the equipment is also appearing at the highest level of excitement, it is employed in the most recent Star wars movie to make non-human characters more humanly in their expressions.
Apple Breaking news affirmed that Apple currently has assets and patents across facial identification, augmented reality, and motion capture, partly through the means of three European acquisitions: Metaio, Polar Rose, and Prime Sense. Facelift could play a role in expanding and complementing its capacities in these sectors moving ahead.
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