Tuesday, April 14, 2015

Uber Launches Auto Service In India

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The American high-tech taxi service provider, Uber, has introduced an auto service in India. Uber news announced that the transporter has launched an auto service in the capital of one of the most populated country off the world. The name of the newly launched service is UberAuto. The management of the service provider has claimed that the auto service is a ‘cash-only’ service, whose charges would be calculated by practicing the existing transport regulations.
The service works like any other service of the transporter. Users operate the application, select ‘Uber Auto’ from the series of options, and wait for the confirmation of a driver. The introduction of the service in the capital is sufficient to explain that its management realizes the importance of rickshaws in the nation.
Uber has gone through very difficult times in Dehli, as one of its drivers was blamed for raping a passenger. This allegation had forced the it to employ the nonprofit model for serving its customers. It would also improve the overall reputation of the business in the Indian transportation market. If ‘Uber Auto’ operates through the same model, then its passengers would not have to pay service charges. In this manner, the customers would be able to enjoy the service at an affordable rate.
Experts believe that the new service has been launched to compete with the traditional Indian rickshaws that have attracted a large number of passengers of the company, as they are quite cheap. Uber news today 
Latest Uber news highlights that this service would increase the profit margins of the company, as it would increase its popularity among the masses. Experts believe that the cash factor would play an important role in promoting the facility to a significant number of transport users. In India, cash payments are quite popular among the public.
The business would contribute heavily to the global revenues, as Uber serves 11 Indian cities, which represents India as its second largest market. This would certainly threaten its competitors. The success of this service is not only essential for improving the financial conditions of the firm, but the global image of the company. Now it is yet to be seen that to what extent does the auto service is able to play its role in capturing the market of the second most populated country.



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