How Apple Managed To Steal The Limelight From MWC 2015?

It is nothing out of ordinary to say that Apple Inc. has a tendency to overshadow a complete array of tech industry events without much effort even, but only with a minor gesture itself.

Over the years Apple has eschewed megalithic, acclaimed technology exhibitions and trade shows. In January only the company stole the limelight of consumer electronics and technology show CES 2015 in Las Vegas, and now it is clear that the company is planning the same for Mobile World Congress 2015 which is currently taking place in Barcelona.

These platforms, where rest of the consumer devices manufacturing companies chose to launch their new flagship products or devices, Apple Inc. (NASDAQ: AAPL) always execute contrarily and differ with the norm, to accolade their actions with their vastly renown philosophy of "think different".

                    

Likewise Apple plan out their own personalized events where they launch their new products and release them. In these press conferences Apple make announcements, and satisfy the die-hard iOS consumer base with the launch while creating insatiable curiosity by leaving behind an incentive for the next project they company has already taken up to begin the rumor mill in the market.

This simple announcement is enough to take in the oxygen out of all the other tech ongoing events.

World Mobile Conference that was due in two days’ time in Barcelona, invitations were sent out by Apple Inc. for an exclusive event for March 9th. The invitations went out with the words "spring forward" only. However, according general acceptance, this event is expected to be organized for the launch of Apple iWatch.

This was enough to burst the bubble of the buzz regarding MWC and shifted the conversations to Apple event.


Not only this, but Apple clearly knew how to hinder the launch of its rival Samsung’s flagship product Galaxy S6, by deciding to release and promote the camera photography results from iPhone 6. An entire campaign that goes by #ShotOniPhone is launched on its homepage, display scenic photography captured by iPhone 6 making Samsung’s keynote look insignificant in comparison.

According to Apple CEO Time Cook, the launching event is part of the marketing cycle the company follows given that the smart watch would be made available on shelves by April. It is clear that it wasn’t a coincidence on Apple’s part. The company builds up its lead time, 48 hours to be exact after the multiple launches of the products in the mobile industry.

Apple is no kid to risk a small time period in between, but the company also doesn’t have to demonstrate full power towards its competitors directly even, because to threaten, the giant doesn’t have to exhibit.